Designing an all-in-one construction platform
I was introduced to Trayd in the summer of 2023 and fell in love with its mission. Trayd is an all-in-one construction back-office platform designed to streamline day-to-day operations.
Born into a construction family, Trayd's CEO, Anna Berger, saw how she could improve the many siloed systems in the field. She teamed up with her lifetime friend and fantastic software engineer, Cara Kessler, as her co-founder. Together they're building the single back-office operating system, with payments at its core.
I started working with Trayd as they finished Y Combinator (YC). As a YC alumni, I understand how difficult it is for founders to build a high-growth startup. Design is often overlooked and deprioritized for speed to market and engineering productivity. Yet, most of the top YC-backed startups had a strong emphasis on design excellence from the beginning, including Airbnb, Stripe, Brex, Webflow, Flexport, etc.