This is the article I was asked to write for the SalesForce blog on the 4 aesthetic concepts every non-designer should know.
Typography has to be considered from the beginning stages of the process in order to create a successful user flow.
There are many ways to achieve a visual hierarchy. Let's explore different ways to add direction to your design.
I created a button that requires a bit more work to press, but relinquishes the need to ask “are you sure.”
Typesetting may seem like a mundane aspect of design, but is one of the most important aspect of establishing good typography.
The grid has been through many design movements and refinements. Despite this history, the grid is still in its infancy.
Google launched its new design guidelines called Material Design. The initiative aimed at further developing its visual language.
The user interface is a cultural relic that helps define a generation of social, mobile, global, and hyper-local digital users.
Brand stories connect to the value systems of its target audience. These ideas have a much greater chance of being lost in the noise.